Digital marketing is a big world, and it can be a bit intimidating for many small business owners. In fact, it can feel like standing on the edge of an Olympic diving board, staring down at the waters beneath you. You need to take a dive into the unknown before you...
Articles with Target Audience Tag
Here you will find all of the posts with the Target Audience tag. Find your Roar!
2022 Content Marketing Trends: 12 things to Expect in the Coming Year
As we move into 2022, there are a few content marketing trends that businesses should be aware of. In this blog post, we will discuss some of the most important trends to keep in mind as you plan your marketing strategy for the year. These trends will help you create...
Part 10: Ultimate Marketing Strategy Template – Marketing Metrics: Measuring, Modifying and Monitoring
We've reached part 10 of our Ultimate Marketing Strategy series - taking you through the various components of a bespoke marketing strategy. We've explored the different sections to brainstorm, research and document so you can create the best possible...
How to Make Your Copywriting Stand out in 2021
No matter what kind of business you're in, marketing will be one of your top priorities. Why? Because even the best business can't succeed if nobody knows about it. Marketing is a broad discipline that all channels back to one place. Your website. If potential...
Part 9: Ultimate Marketing Strategy Template – Marketing Goals and Conversions
Whether you’re preparing your projected plans for investors, changing your business model, launching new products or services or entering new markets, hopefully, you’re now pretty familiar with getting started on your marketing strategy. In our Ultimate...
Part 6: Ultimate Marketing Strategy Template – Positioning and Pricing
In our Ultimate Marketing Strategy series of articles, we look at the various sections you need to include in your marketing strategy to reach, engage and build relationships with your target audience/s. We've explored how to create your Executive Summary, Market...
Part 5: Ultimate Marketing Strategy Template – Unique Selling Points (USPs)
In order to be irreplaceable one must always be different - Coco Chanel In our Ultimate Marketing Strategy series, we take an in-depth look at the different elements you need to include in your comprehensive marketing strategy. Together, each article will help you...
Part 3: Ultimate Marketing Strategy Template – Target Market
Your target market is who you’re directing your marketing at, who you want to capture the attention of, who you want to engage and interact with. Understanding who your target market is, in as much detail as possible, makes all the difference between reaching your...
5 Essential Digital Marketing Skills to Take Your Business to the Next Level in 2020
Digital marketing is an ever-growing industry, with a projected growth of 6.7% in 2020 alone. Digital marketing skills for your business are super useful and valuable as ultimately, it's a growing industry because it generates profits. Keeping up with the...