Digital marketing is an ever-growing industry, with a projected growth of 6.7% in 2020 alone. Digital marketing skills for your business are super useful and valuable as ultimately, it's a growing industry because it generates profits. Keeping up with the...
Articles with Readability Tag
Here you will find all of the posts with the Readability tag. Find your Roar!
Part 2 How to Create a Strong Tone of Voice: Insights from the Beauty Industry
In this series of articles, I explore how brands use their tone of voice and language to appeal to their target audience. Part 1 focused on established fashion brand, ‘Chanel’. There, I showed how they adopt an exclusive style of language designed to appeal to people...
Part 1 How to Create a Strong Tone of Voice: Insights from the Fashion World
Why Brands Need To Pay Attention to Tone of Voice The way your brand uses language (i.e. its tone of voice) has a big impact on its ability to engage people. Different types of language attract different types of people. You need to understand your customers...
Readability & Tone of Voice: Why You Need to Get Them Right to Connect With Your Readers
Writing for the internet is tough. WordPress.org (one of the world’s largest content management systems) estimates that its users publish more than 70 million pages per month, 71% of which are in English. Competition between bloggers is huge. To connect with your...