Over the past few years, AI has come a long way. From being an idea that belonged in a science fiction novel to Sophia, the AI robot giving people around the world a big case of the uncanny valley. Now, AI developers have turned their heads to the final frontier – the...
Articles with Brand Marketing Tag
Here you will find all of the posts with the Brand Marketing tag. Find your Roar!
The Ultimate Guide To Skincare Marketing in 2024
In the past, just a few skincare brands dominated the shelves in shops and the advertising cycles. Olay, Clinique, Estée Lauder and Nivea were, and still are household names, and there was no real competition to speak of. But as more skincare brands have emerged,...
Why Digital Marketing Is Important For Small Businesses
Digital marketing is a big world, and it can be a bit intimidating for many small business owners. In fact, it can feel like standing on the edge of an Olympic diving board, staring down at the waters beneath you. You need to take a dive into the unknown before you...
The Ultimate Guide To Beauty Marketing In 2024
In the past, the beauty world was dominated by just a few big names. MAC, Chanel, L’Oreal, and household names most people will recognise even if they don’t wear makeup. But now these big names are facing competition from thousands of smaller brands, all targeting...
How To Market A Beauty Product
The beauty industry is something you can’t avoid in today’s world. Even people who don’t use the products know the big brand names, the types of products and they might even know a beauty hack or two. It can seem a bit daunting to launch and market a new beauty...
Community Marketing FAQs
Have you noticed that your customers are wanting a bit more from you now? That your traditional marketing methods might not be as effective as they once were, and customers are looking for more unique contact. You’re not imagining it! Customers are demanding more...
What Does A Marketer Do?
Have you ever wondered what we marketing folks do all day? When we sit in front of our computers with hundreds of windows open, what is it we’re up to, and how does it all work? Thankfully, marketing isn’t some secret dark art! It’s just another part of running...
Why Is Content Marketing Important?
When we say ‘content marketing’ what comes to mind? You might think of the article you read in a business magazine this morning. The blog post that popped up on your LinkedIn feed last week that’s still floating around your head, or the meme you saw on Facebook that...
How to Define Your Brand Values In 4 Easy Steps
What would you say if we asked you to tell us your personal values? Most people know what their values are by instinct, even if they’re never really thought about it before. They are a key part of who we are, and have been built, changed and developed over years of...