Digital marketing is a big world, and it can be a bit intimidating for many small business owners. In fact, it can feel like standing on the edge of an Olympic diving board, staring down at the waters beneath you. You need to take a dive into the unknown before you...
Articles with Brand Building Tag
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How To Create A Digital Marketing Strategy For Your Beauty Business
Did you know that the oldest registered beauty brand is still running today? It’s called Yardley London Lavender Soap and it was started in 1770 by King Charles I when he granted one young man permission to supply all the soap for the City of London. There’s even a...
Why Social Media Is Important For Beauty Businesses
Did you know that 63% of customers have more trust in brands that have an Instagram account? At least 96% of beauty businesses have at least one social media account now, and for most, it’s closer to 5 or 6 different accounts spread across different platforms. But...
What is Brand Storytelling?
Gather around dear readers, and let us tell you a story. Once upon a time, there was a bright young woman named Melodie. Having a big party to go to at the weekend, Melodie treated herself to a nice new lipstick that matched her dress and brought out the blue in her...
The Ultimate Guide To Beauty Marketing In 2024
In the past, the beauty world was dominated by just a few big names. MAC, Chanel, L’Oreal, and household names most people will recognise even if they don’t wear makeup. But now these big names are facing competition from thousands of smaller brands, all targeting...
How To Market A Beauty Product
The beauty industry is something you can’t avoid in today’s world. Even people who don’t use the products know the big brand names, the types of products and they might even know a beauty hack or two. It can seem a bit daunting to launch and market a new beauty...
How to Define Your Brand Values In 4 Easy Steps
What would you say if we asked you to tell us your personal values? Most people know what their values are by instinct, even if they’re never really thought about it before. They are a key part of who we are, and have been built, changed and developed over years of...
What Is A Brand Persona And Why Does Your Business Need One?
When you think of your business, you probably think of the employees within it, your branding, your offices, and what you do. And all of that would be right. But in terms of presenting your business to customers, it’s often not the most effective method for connecting...
How to identify customer needs and meet or exceed them
When it comes to questions about how to identify customer needs, the most important question is "who are my customers?" Once you know who your customers are, then you can ask questions that will help you understand their needs. We have compiled a list of questions...