We are pleased to announce the launch of our new ebook: Everything You Need to Know About Formulating for Indie Beauty Brands. This 50-page guide was created in collaboration with Croda, a leading ingredient supplier for indie beauty brands. This ebook is ideal for...
Articles with Brand Awareness Tag
Here you will find all of the posts with the Brand Awareness tag. Find your Roar!
Complete Guide to Digital Marketing for Plumbers
In today's digital age, having a strong online presence is crucial for businesses to thrive. For plumbers and heating engineers, digital marketing can be a game-changer in reaching potential customers and growing their business. This complete internet marketing guide...
Why Digital Marketing Is Important For Small Businesses
Digital marketing is a big world, and it can be a bit intimidating for many small business owners. In fact, it can feel like standing on the edge of an Olympic diving board, staring down at the waters beneath you. You need to take a dive into the unknown before you...
How To Create A Digital Marketing Strategy For Your Beauty Business
Did you know that the oldest registered beauty brand is still running today? It’s called Yardley London Lavender Soap and it was started in 1770 by King Charles I when he granted one young man permission to supply all the soap for the City of London. There’s even a...
The Benefits of Content Marketing For Beauty Brands
The beauty industry has changed a lot since its birth in the early 19th century. From being used only by the richest or most important figures, to falling out of favour and used only by courtesans, actresses and women of ‘loose’ morals, and then rising in popularity...
Storytelling & Brand Awareness: Why Stories Help You Connect with Your Audience
Telling stories is just something we do. Stories are everywhere and our introduction to storytelling happens from our earliest moments on earth. From musical mobiles in our cradles and cots to nursery rhymes and children’s tales, in one form or another, storytelling...
What is Trust Marketing and Why is it Important?
Trust is a fundamental aspect of the relationship between a business and its customers. Without trust, people won’t buy into a product or service. Trust marketing – i.e. using marketing techniques to create confidence in a brand – is integral to a business’s success...
How to use eBooks in your Content Marketing Strategy
Ebooks are a great way to showcase your expertise, share valuable information and build relationships with your readers. But, how do you make the most of them in your content marketing strategy? In this post, we’ll explore the potential of ebooks and how to use eBooks...
Top Tips on SEO For Beauty Brands
There are millions of beauty, cosmetic and skincare brands in the world, all competing for space online. It’s a $445 billion dollar industry, and trying to make sure your voice is heard among all the chatter can be a challenge. That’s why SEO is one of the most...