The beauty marketing industry is a great one to study because it's so dynamic and varied. Because the industry is diverse, the marketing techniques are diverse too. For example, an international brand will use tone of voice differently to an indie brand. A brand...
In this series of articles, I explore how brands use their tone of voice and language to appeal to their target audience. Part 1 focused on established fashion brand, ‘Chanel’. There, I showed how they adopt an exclusive style of language designed to appeal to people...
We have updated this article for 2020 please click here to view it The beauty marketing industry is a fascinating one because it has so many different layers. There are macro layers, e.g., the differences in marketing techniques between the multinational businesses...
The beauty industry is huge and continues to grow year on year. As a result, research suggests that the global cosmetic market will grow 5.10% each year between 2018 and 2026, with the overall market value reaching a whopping $648.31 billion! There is fantastic...