33% of businesses are now delivering actionable insight through online activities. Within ten years, this will go up to 95%. Where will you be? 

 

Communication is such a big part of our days! And making the switch from face-to-face chatting to opening up the vast opportunities online and ‘speaking’ to search engines is challenging. 

 

But, it’s a challenge we love and do daily. So whether you’ve never dipped your toe in those online waters, dabbled but not measured, or need to add some proactive strategy to your communications, we’re here to help you find your ROAR. 

 

Content Marketing Strategy

 

A content marketing strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content. This content informs, educates, entertains, or inspires — to turn strangers into fans and fans into customers. And the art is very much in the planning. 

 

Now, we are biased (naturally!), but we know first-hand the difference writing down and honing a clear, proactive, well-thought-out and comprehensive content marketing strategy has over a vague, reactive and a last-minute shoehorn-it-into-Friday one. It simply gets done and delivers results. Ready to love calendars?

 

Content Marketing Creation

 

Content marketing is creating valuable, relevant content to attract, acquire, and engage your audience. There’s a lot of stuff online, right? It’s even got its own word, information overload. And we as businesses can be guilty of this. 

But what if we stopped flooding our customers with hard salesy BUY THIS material, which let’s face it, turn-offs us off completely. Instead, why not replace it with shareable content ­that builds awareness, trust and genuine interest in you and your brand? So that you truly attract new people, nurture them and create loyal advocates. Ready to get writing? 

Copywriting

 

Copywriting is the art of crafting your brand stories. We want to shout about what’s so great about you. Why should people come to you? Brochures, leaflets, catalogues and emails all require high-quality, unique and well-thought-out copy. 

 

But in our digital jungle, it’s your website that is, or will become (once you have great copy) the heart, the core and the hub of your business. And it’s true. Those 95% of businesses that within 10 years will be successful online will be driving forward with their website at the centre of all that they do. As they say, all leads go back to your website, don’t they?

 

Media Relations

 

Media relations involves reaching out and liaising with people in the media. What better way to get your story and newsworthy messages out there to the masses than to connect with journalists and editors in your industry? 

 

Tying your content marketing strategy, creation and copywriting in with media relations not only produces an enhanced and consistent story but makes your ROAR even more powerful. Getting your name in front of journalists, bloggers and editors, and building a strong relationship with them, can put you in front of untapped or previously unreached people. Are you ready to create invaluable and unlimited opportunities?

 

SEO

 

SEO stands for Search Engine Optimisation, and it refers to the actions taken to increase both the quantity and quality of traffic to your website. As we move into, grow and expand our digital jungle footprint, we need to look at what we’re doing online. 

 

An SEO-friendly site will develop brand awareness, keep people on our website, get people to revisit our site, and most importantly, take action that leads to sales. Do you want more traffic?

Market research, competitive analysis, market opportunities and a long-term plan clearly and succinctly sets out your objectives so you can reach your business goals.

Receive objective, assured, friendly and ongoing support.

Communicate directly with your target audiences with clear, concise, creative and search engine optimisation- friendly content.

Raise your profile and engage with your ideal consumers authentically on Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+ and/or YouTube.

Unique content that effectively reaches and captures the attention of your customer base.

Build strong relationships with desired industry-leading publications, communicate the correct messages and gain confidence responding to media requests.

Create stunning and bespoke email marketing content and designs that spread your message loud and clear.

Training

Whether you're a starter or advanced extraordinaire, get to grips with marketing and PR activities to help grow your business.

Reliable results

Desired and on-point results that get you noticed and give you thought-leadership status.