Get out of the Den and into the Pride


"Knowledge and skills [that] get any message across to an audience"

Caroline Przybyla, Owner, Head Street Gallery

Content Creation

In a survey of 2,190 UK marketers, 86% revealed they use content marketing as a strategic approach. These marketers focus on a content marketing strategy and creation to distribute valuable, relevant and consistent content to attract and retain a clearly defined audience. And of those businesses surveyed, 45% said they expected to increase their content marketing budget in 2019.

 

Content marketing efforts relate to the process of creating valuable, relevant, consistent and high quality content to attract, acquire and engage your audience. There’s so much stuff online that it’s even got its own word, information overload. And we as businesses can be guilty of this. 

But, what if we stopped flooding our customers with hard salesy BUY THIS material that let’s face it, turns us off completely. Why not, instead, replace it with shareable, great content ­that generates awareness, trust and genuine interest in you and your brand to build an audience that is truly listening and reading. So that you truly attract new people, nurture them and create loyal advocates.

Great content housed in a well-thought-out marketing campaign spanning offline and digital marketing has the power to build an audience, attract search engines and develop your thought leader position. 

High quality content can include a range of content products and types of content from blog posts, email marketing, technical PR articles, social media marketing, whitepapers, infographics — that are designed to communicate your thought leader status in your industry (or jungle!).

 

Why is content marketing important?

 

Most of us have heard the phrase: ‘Content is King.’ And it’s as accurate today as it ever has been. Content can address the needs and questions of your potential customers. It can explain how your brand, product or service is what they are looking for. It can demonstrate your thought leadership and expertise. It can engage, inform, build trust and entertain. Essentially, words are powerful.

 

Good content matters to us because it helps us make informed decisions. And it should be created at every stage of the customer journey; it’s intrinsic nowadays to any successful brand.

 

Typically, a customer’s journey will begin with Awareness. A consumer becomes aware of your brand, product or service through any number of channels or activities, including website content and FAQs, blogs, case studies, PR articles, social media posts and vlogs, advertising, the dedicated efforts of SEO or word of mouth. It is likely that there will be a combination of some or all of these. 

 

Next will be the Interest + Desire stage of the journey. A consumer will seek answers to questions and gather the information required to enable them to make a purchase. It is at this stage that a consumer becomes a prospective customer. 

 

Once all questions have been answered and necessary information, gathered, including  requesting quotes, comparing you with competitors and reviewing testimonials from previous and existing customers customer — the prospective customer enters the Decision + Action phase.

 

When a positive action is taken, your prospective customer becomes a customer. As soon as a consumer selects you as the brand they want to work with, everything about their customer experience and the service they receive should centre on achieving and keeping their Loyalty. You must engage in proactive and helpful two-way conversations through awesome and welcome insights, tips and updates.

 

We all have brands we love! And when we do, we want to ROAR to our friends, family and anyone who asks, simply how great they are and why we love them! When your customers love what you do, they’ll become supportive advocates that contribute openly and willingly to the conversation. Advocacy massively contributes to your own marketing and PR, as your  customers are roaring for you! 

 

What do our content marketing creation services include?

Making each piece of content work hard for you is the key to success. And that’s what we do. Our content marketing creation specialists write for your brand and we write to get you results that will help your business succeed. We then take that content and we put it to work across social media channels, emails, newsletters and your blog page. So it ROARs across all of those jungles. 

 

We will craft your:

  • Articles
  • Blogs
  • Press releases
  • Videos
  • Infographics
  • Case studies 
  • Listicles 
  • eBooks
  • Whitepapers
  • Checklists
  • Social media
  • Email marketing
  • Newsletters
  • Brochures 
  • Guides 
  • Worksheets
  • Research reports
  • Curated Content Hubs
  • Magazines

 

…into content creation that will drive your business forward. Your unique brand story will engage with more of the right customers, which will lead to increased sales and customer loyalty. A study by DemandGen showed that, when researching a company, 95% of B2B buyers consider content as trustworthy. 

 

If writing is not your thing coupled with needing to focus on other areas of your business, why not prioritise it as one of your outsourced projects? You’re not alone, as 64% of marketers outsource their writing.

 

Lion Spirit Media LOVES to create unique, high-quality and relevant content and our experience in all genres will ensure we create original content specifically for your brand.

Contact us for a quick chat or more info on any of the above 

Content marketing creation services for Hampshire, London, the UK and beyond/the world

 

Our main office is in London, but we provide our best content marketing creation services to brands all around the globe. If you’ve got a marketing strategy and key communication messages in place, that’s fabulous. We can work with you to ensure you’re getting those out to your target audiences in the most look-at-me, engaging and you-can’t-ignore me way imaginable.

 

After all, you want your ideal customers to hit your page and be utterly captivated by your words and story that they can’t possibly leave without saying hello.

 

If you’re a startup making your first footprints in the digital jungle, and want to know how best to use words to connect with your target audiences, we’ll work with you to find and louden your ROAR. Get readers hooked, loving your brand and coming back for more. 

 

Or, if you’re already the King or Queen of the jungle and want to retain your position — while young, hungry and scrappy cubs are clipping at your paws  — then we can help secure your place in the pride with the strongest communication messages worded perfectly for you, your brand and your customers. 

 

For more info on our content marketing creation services, give us a shout (or a roar!). We love talking.