Get out of the Den and into the Pride


"Knowledge and skills [that] get any message across to an audience"

Caroline Przybyla, Owner, Head Street Gallery

Content Creation

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” — Steve Jobs, co-founder of Apple

Why content marketing?

And that’s exactly how I like to think of content creation and marketing. A connection, a relationship, a spark that forms between you and your brand.

It’s a message that you put out there to those who know you and to those that don’t yet but soon will want to.

We like to think of producing content as an art form in a funny little sense. It represents you and tells a story about how you work, what you are achieving and why you think it is important to do this.

We build bespoke, insightful and relevant content marketing, that communicates exactly and succinctly the who, what, where, how, why and when of your brand.

They say content is king….

After all, content does directly communicate the overall tone, style and message of your brand. Getting your customers to come to your website is only half the battle, keeping them there is what’s really important.

And if you want your customers to do that, then you need to keep them hooked with diverse, engaging and quality content. You want the contact us button to be the only one they reach for! That’s what good content creation and marketing achieves.

Getting you noticed

We can help you with every element of content marketing to ensure you target your audience directly with relevant, trending and valuable content to keep them interested.

If you love content creation and have your content strategy down to a tee but are not seeing the results you’re after, it may be a problem with marketing. We can help you with content outreach and placement.

Ultimately, we make it our job to get you noticed. We specialise in guest blogging, forming media partnerships, featured reviews and expert testimonials and white papers to raise your profile. 

Limited time and know-how are often the biggest obstacles to overcome when faced with getting your marketing off the ground. We engage in content marketing techniques that work for your business, saving you time on research and implementation, so that you can focus on your customers.

Blogs, lists, how-to and link pages

  • Industry thought-leadership
  • Brand awareness and engagement
  • Sourcing new relationships
  • Developing existing relationships
  • Sharing information.

Case studies and testimonials 

  • Clearly present your ideas, methods and achievements
  • Provide proof of success stories
  • Build your profile; showcase knowledge
  • Demonstrate credibility
  • Give your customers free positive publicity

Articles, interviews and opinion pieces 

  • Increase familiarity with potential customers
  • Boost search engine optimisation efforts
  • Increase coverage across platforms
  • Maximise sharing capabilities

Research and White Papers 

  • Demonstrate extensive research capabilities
  • Offer insights into the industry
  • Build credibility
  • Encourage social shares
  • Strengthen newsletters and email marketing

Brochures and guides

  • Present a wealth of information
  • Drip-feed brand knowledge and expertise
  • Distribute easily to a wide audience
  • Be versatile
  • Present a large amount of information comprehensively
  • Capture readers’ attention
  • Provide a speedy referral system.

E-books

  • Deliver value instantaneously
  • Enable consumers to access information on the go
  • Provide additional incentives and bonuses
  • Can add audio, video  and animations to make extra interaction
  • Supports move into digital sphere

Email marketing 

  • Reach mobile customers effectively
  • Inform customers
  • Provide incentives
  • Drive online and offline sales
  • Personalise your message
  • Integrate with other marketing techniques  

Search Engine Optimisation (SEO)  

  • Brand awareness while you sleep
  • Build credibility
  • Remain competitive
  • Increase traffic to website, blog and social media channels
  • Measured ROI
  • Better site usability

Videos 

  • Adding face-to-face connection
  • Build a trusting, working relationship
  • Ranks well for search engine optimisation purposes as Google appreciates videos
  • Appeal to mobile users
  • Vital part of email campaigns
  • Video has a high click-through-rate (CTR)
  • Generates social shares
  • Offers succinct explanations

Podcasts

  • Audio is very convenient to access
  • Improves reach and audience
  • Make connections and interview experts
  • Create a contemporary brand
  • Stand out from the competitors
  • Build trust, engage authentically
  • Create invested acquired and retained customers

Contact us for a quick chat or more info on any of the above http://www.lionspiritmedia.co.uk/contact-us/