My Life Through A Lens

Social Media Influencers: What Are They? What Is Their Marketing Value?

According to Freberg et al (2010), social media influencers, are a type of...


Storytelling & Brand Awareness: Why Stories Help You Connect to Your Audience

Storytelling & Brand Awareness: Why Stories Help You Connect with Your Audience

Telling stories is just something we do. Stories are everywhere and our...


Content Producers: How Worried Should We Be About Computer-Generated Writing?

As automation becomes more common, people are starting to worry about its...


Marketing? Pah! It Doesn't Work On Me!

Marketing? Pah! It Doesn't Work On Me!

From a marketing perspective, branding is all about psychology. Brands work hard...


How to make a business impact media

How to make a business impact in 2017

For many businesses, the New Year is the perfect time to take a look at how...


Top 10 Social Media Tips to Kickstart 2017 media

Top 10 Social Media Tips to Kickstart 2017

Maximise the success of your social media activity with these top tips: 1....


Email Marketing is top for ROI media

Email Marketing is top for ROI

Email marketing continues to top the charts for companies looking to receive a...


How to think like your customers media

How to Think Like Your Customers

For most of us, how to think like your customer is the million dollar question....


What you need to know about your customer experience

Why You Need to Know About Your Customer Experience

Customer experience, their journey, is a term that’s used pretty frequently in...


Marketing strategy it's not all about you media

Marketing Strategy: It's Not All About You

Oh, our marketing strategy. As we’re starting to put it together, it’s...