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Part 2 How to Create a Strong Tone of Voice: Insights from the Beauty Industry

In this series of articles, I explore how brands use their tone of voice and...


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Part 1 How to Create a Strong Tone of Voice: Insights from the Fashion World

Why Brands Need To Pay Attention to Tone of Voice   The way your brand...


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Readability & Tone of Voice: Why You Need to Get Them Right to Connect With Your Readers

Writing for the internet is tough. WordPress.org (one of the world’s largest...


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Content Curation: Why the Best Brands Use It & Why You Need To Too

Content Curation: It’s what all the cool kids are doing. OK, maybe not the...


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Case Studies: A Powerful Tool That Will Take Your Content to the Next Level

Introduction: A case study is an in-depth, positive, customer testimonial....


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Why You Need to Rehearse Your Videos to Boost Audience Engagement

“If you fail to plan, you are planning to fail” Benjamin Franklin If you...


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Why Good Communication Is Important for Your Business

In this article, we are going to explore why communication strategies are...


Why do we need leadership in our teams?

The importance of leadership skills in our teams

“The function of leadership is to produce more leaders, not more...


What’s Happening in the Beauty Marketing Industry?

The beauty marketing industry is a fascinating one because it has so many...


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6 Content Marketing Tools That Will Make Your Content Roar

“Content is king” is the first rule of digital marketing. Therefore, if you...