How GDPR Might Be the Best Thing to Happen to Your Business

Marketers have been talking about the GDPR for a while now. We’ve had many…


Photo by Markus Spiske freeforcommercialuse.net from Pexels

Trust-Marketing and Its Importance in the Digital Age

Trust is a fundamental aspect of the relationship between a business and its…


My Life Through A Lens

Social Media Influencers: What Are They? What Is Their Marketing Value?

According to Freberg et al (2010), social media influencers, are a type of…


Storytelling & Brand Awareness: Why Stories Help You Connect to Your Audience

Storytelling & Brand Awareness: Why Stories Help You Connect with Your Audience

Telling stories is just something we do. Stories are everywhere and our…


Content Producers: How Worried Should We Be About Computer-Generated Writing?

As automation becomes more common, people are starting to worry about its…