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Your Website, Google Analytics, and GDPR: 4 Steps to Compliance

In May 2018, GDPR introduced legal guidelines concerning the collection and...


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The Best (Free) Resources for Learning About Digital Marketing

As writers, we all struggle. Read any book on writing, you'll see that doubt is...


3 Ways To Increase Website Traffic To Your Blog

Why do you have a blog? Because you want to sell something, spread a message,...


Why Am I like This? I Can’t Stop Doubting My Copywriting Skills

You too, huh? The “I’m not good enough” mantra is the universal affliction...


How GDPR Might Be the Best Thing to Happen to Your Business

Marketers have been talking about the GDPR for a while now. We’ve had many...


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Trust-Marketing and Its Importance in the Digital Age

Trust is a fundamental aspect of the relationship between a business and its...


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Social Media Influencers: What Are They? What Is Their Marketing Value?

According to Freberg et al (2010), social media influencers, are a type of...


Storytelling & Brand Awareness: Why Stories Help You Connect to Your Audience

Storytelling & Brand Awareness: Why Stories Help You Connect with Your Audience

Telling stories is just something we do. Stories are everywhere and our...


Content Producers: How Worried Should We Be About Computer-Generated Writing?

As automation becomes more common, people are starting to worry about its...