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Part 4: Ultimate Marketing Plan - Pricing & Positioning

In this series of articles, we look at the various sections you need to include…


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Part 3: Ultimate Marketing Plan Template - USP

In order to be irreplaceable one must always be different. Coco Chanel In…


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Part 2: Ultimate Marketing Plan Template – Target Audience

The Target Audience Each article in this series covers a different section…


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Part 1: Ultimate Marketing Plan Template - The Executive Summary

The Executive Summary Whenever you start a new business, launch a new…


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Marketers: Bring Your A-Game With Insights From The Latest Content Marketing Research

In this article, we look at the findings of PAN communications' latest content…


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Part 2 How to Create a Strong Tone of Voice: Insights from the Beauty Industry

In this series of articles, I explore how brands use their tone of voice and…


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Part 1 How to Create a Strong Tone of Voice: Insights from the Fashion World

Why Brands Need To Pay Attention to Tone of Voice   The way your brand…


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Readability & Tone of Voice: Why You Need to Get Them Right to Connect With Your Readers

Writing for the internet is tough. WordPress.org (one of the world’s largest…


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Content Curation: Why the Best Brands Use It & Why You Need To Too

Content Curation: It’s what all the cool kids are doing. OK, maybe not the…


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Case Studies: A Powerful Tool That Will Take Your Content to the Next Level

Introduction: A case study is an in-depth, positive, customer testimonial.…