Part 4: Ultimate Marketing Plan - Pricing & Positioning
In this series of articles, we look at the various sections you need to include…
Part 3: Ultimate Marketing Plan Template - USP
In order to be irreplaceable one must always be different. Coco Chanel In…
Part 2: Ultimate Marketing Plan Template – Target Audience
The Target Audience Each article in this series covers a different section…
Part 1: Ultimate Marketing Plan Template - The Executive Summary
The Executive Summary Whenever you start a new business, launch a new…
Marketers: Bring Your A-Game With Insights From The Latest Content Marketing Research
In this article, we look at the findings of PAN communications' latest content…
Part 2 How to Create a Strong Tone of Voice: Insights from the Beauty Industry
In this series of articles, I explore how brands use their tone of voice and…
Part 1 How to Create a Strong Tone of Voice: Insights from the Fashion World
Why Brands Need To Pay Attention to Tone of Voice The way your brand…
Readability & Tone of Voice: Why You Need to Get Them Right to Connect With Your Readers
Writing for the internet is tough. WordPress.org (one of the world’s largest…
Content Curation: Why the Best Brands Use It & Why You Need To Too
Content Curation: It’s what all the cool kids are doing. OK, maybe not the…
Case Studies: A Powerful Tool That Will Take Your Content to the Next Level
Introduction: A case study is an in-depth, positive, customer testimonial.…