Part 1: Ultimate Marketing Plan Template - The Executive Summary
The Executive Summary Whenever you start a new business, launch a new...
Marketers: Bring Your A-Game With Insights From The Latest Content Marketing Research
In this article, we look at the findings of PAN communications' latest content...
Part 2 How to Create a Strong Tone of Voice: Insights from the Beauty Industry
In this series of articles, I explore how brands use their tone of voice and...
Part 1 How to Create a Strong Tone of Voice: Insights from the Fashion World
Why Brands Need To Pay Attention to Tone of Voice The way your brand...
Readability & Tone of Voice: Why You Need to Get Them Right to Connect With Your Readers
Writing for the internet is tough. WordPress.org (one of the world’s largest...
Content Curation: Why the Best Brands Use It & Why You Need To Too
Content Curation: It’s what all the cool kids are doing. OK, maybe not the...
Case Studies: A Powerful Tool That Will Take Your Content to the Next Level
Introduction: A case study is an in-depth, positive, customer testimonial....
Why You Need to Rehearse Your Videos to Boost Audience Engagement
“If you fail to plan, you are planning to fail” Benjamin Franklin If you...
Why Good Communication Is Important for Your Business
In this article, we are going to explore why communication strategies are...
What’s Happening in the Beauty Marketing Industry?
The beauty marketing industry is a fascinating one because it has so many...